The amount of data wireless networks carry is doubling every year and expected to reach over 6.4 Exabytes per month by 2021 in North America alone. Under continuous competitive pressure to lower subscriber prices while meeting financial objectives, wireless service providers need to improve spectral efficiency to get the most out of their spectrum. By conditioning the RF link and automatically optimizing the network, service providers can provide better subscriber experience, lower the cost to deliver service and improve the gross margin of their services.
Wireless service providers have three ways to increase capacity to meet this exploding demand – they can deploy more cells, acquire more spectrum and/or improve spectral efficiency to get the most out of the spectrum and sites that they have. ISCO solutions focus on improving spectral efficiency delivering more traffic using the service provider’s existing spectrum and network. More megabytes of data per MHz of spectrum effectively reduces the cost to deliver service, improving service gross margin. Additionally, the benefits of optimization improve subscriber experience and continue to deliver value forever.